The networked economy is generating new business challenges, issues and opportunities. The value network analysis approach, can be used to address such challenges, whether simple, complicated, volatile or complex, whatever your role in your business ecosystem.
Such challenges include the following:-
- Relationship management
Relationship management typically just focuses on managing information about customers, suppliers, and business partners. A value network approach considers relationships as two-way value-creating interactions, which focus on realizing value as well as providing value.
- Market space strategies and investments
Identifying lucrative and powerful investment opportunities requires the ability to assess quickly a complex environment and accurately map the current and emerging market space. A value network analysis helps identify, analyze, evaluate, prioritize, and manage investments in market spaces — ranging from providing seed capital through joint venture financing and support of management buy-ins or buy-outs. - Business ecosystem development
Resource deployment, delivery, market innovation, knowledge sharing, and time-to-market advantage are dependent on the quality, coherence, and vitality of the relevant value networks within business ecosystems. - Fast-track complex process redesign
Product and service offerings are constantly changing — and so are the processes to innovate, design, manufacture, and deliver them. Multiple, inter-dependent, and concurrent processes are too complex for traditional process mapping, but can be analyzed very quickly with the value network approach. - Reconfiguring the organization
Change is all there is. Mergers, acquisitions, downsizing, expansion to new markets, new product groups, new partners, new roles and functions — anytime relationships change, value interactions and flows change too. - Supporting knowledge networks and communities of practice
Understanding the transactional dynamics is vital for purposeful networks of all kinds, including networks and communities focused on creating knowledge value. A value network analysis helps communities of practice negotiate for resources and demonstrate their value to different groups within the organization. - Use at every level to develop scorecards, conduct ROI, cost/benefit and risk analyses, and drive decision making
The value network approach addresses both financial and non-financial assets and exchanges.It expands metrics and indices beyond the lagging indicators of financial return and operational performance, to include leading indicators for strategic capability and system optimization.
Challenges in the networked world can be addressed most effectively by adopting new orientations in order to inspire new questions and co-create new answers

